Reference
Strategic Unbundling
Deciding what comes out of the front-end sale so it can be earned later at full value, rather than given away at signature to close faster.
What it is not
Not downgrading the offer, or holding value hostage.
Where it was staked
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Deciding on purpose what comes out of the initial sale. The core stays market complete, everything else attaches to the milestone that earns it, and the same item sells later at full value. Sequencing, not subtraction.