Reference
Velocity of Value Recognition
The speed at which a customer perceives and realizes value. It runs at the slower of two clocks: value actually accruing, and the customer being able to see that it did.
What it is not
Not time to first value, which is one point on the curve.
Where it was staked
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VVR is the speed at which a customer perceives and realizes value. That's two verbs, not one, and they come apart. A customer can be getting exactly what they bought while nobody on their side has noticed, and that customer will never expand. Milestones are the markers. VVR is the speed between them.