Work
With Us.

Lincoln Murphy  /  LTV:Max

Four ways in, and they're different shapes rather than different sizes. Read the framework first if you haven't. It's free, it's the whole method, and it'll tell you which of these you actually need.

The Build

Measure the latent revenue sitting in your customer base, then build the system that collects it. Ownership gets assigned before anyone flies home.

You leave with your latent revenue number, your expansion inventory, a strategic unbundling decision, a milestone map, and an orchestration playbook with a name at the top of it.

Teams rather than individuals, and it isn't open to the public. You can't buy entry until you've been vouched for. How the vouch works.

Workshops and open sessions

Private Training

No generic playbook. Training built on your customers, your motion, and the specific gaps stopping your team from capturing what's already on the table.

If your team talks to paying customers and is responsible for what those customers do next, this is for them.

How it works

Consulting

I named and popularized Customer Success as a discipline starting in 2010, and I was the first to connect it explicitly to expansion revenue and lifetime value. Fifteen years of applying that across every vertical and model is most of what you're buying. The frameworks are the rest.

Format depends on what the situation actually needs, so it starts with a conversation rather than a package.

Engagement types

Agentic Systems

Workflows that watch for readiness signals, surface the right customer to the right person at the right moment, and run the play without waiting for anyone to remember.

Built in partnership with Extensible Agents, co-founded with Lewis Thompson.

What gets built

Start With A Conversation

Tell me what your expansion motion looks like now and where it's breaking down. We'll work out whether any of this is a fit, and which one.

lincoln@ltvmax.com